Recently, the term Travis Scott Meal has been trending on all social media. The meal is included in the most famous fast-food franchise across the world- McDonald’s. Reports stated that this is a collaborative partnership between both the well-known parties, also increasing the concept of food fashion and community. After many investigated this signature order, it has been concluded that it is a quarter pounder with the same smell, price, and taste. McDonald’s is considered as the master of branding and this was its strategy to make it to the news and increase their sales. An advertisement was released starring Travis Scott and him explaining about the meal. It also includes Scott as a Happy Meal Toy explaining the ad. McDonald’s has already seen an increase in their sales but the surprising fact is that the meal is no different than anything that McDonald’s already had.
Why is Travis Scott Meal trending?
With the pandemic hitting all around the world, there has been a decrease in sales of food chains and restaurants. With people staying home, they have started cooking their own food and ordering the food feels as people are scared about the virus getting transmitted through the delivery procedure. In 1992, McDonald’s collaborated with Michael Jordan and had launched the McJordan Burger. This was to celebrate Jordan’s work and branding activities. McDonald’s has experimented a lot in its previous year. They have launched onion nuggets, Arch Deluxe, and pizza as well. They also sold a burger named ‘Big 33’ to honor Larry Bird. The main point is that all of these are the very same things. They only add and subtract some sources but everything else is the same. All these are the branding strategies to attract more customers whenever McDonald’s shows a downward curve in their sales.
How is McDonald’s one of the most famous food-chain restaurants today?
The most well-known brand McDonald’s has a global dominance and they are one of the most visited food-chain restaurants. It ranks sixth in the list of the most important brands. They feed more than a million customers every day. It has a very loyal consumer base. It adapts itself to the marketing activities in the trend making it to the news. Also, they frame different strategies in different locations. They follow every culture of the country and have a customized menu to suit the tastebuds of the people of that country. McDonald’s has been targeting children with their Happy Meal. They update toys according to any newly released movie or show and start marketing them as collectibles. It is one of the most successful brands in the food industry. It will surely be providing the customers much more in the coming years.