Samsung has been seen dominating the world releasing new devices every year. It has become the most popular in the Russian market. For the past 10 years, it has been leading the Russian market and dominating other brands. Online Marketing Intelligence, a brand market agency in Russia reported that Samsung has taken the number one spot on Top 20 Brands. Adidas, Nike, and Apple have taken the second, third, and fourth positions respectively.
There has been a 34% increase in smartphone sales in the Q3 market. They have even beaten Huawei in their sales. Honor phones rank second in 5G device sales. From the top 10 phones in the ranking, 5 belong to the Xiaomi brand. Huawei leads the online sales and Samsung ranked second in it. However, Samsung took off in the offline sales category beating Xiaomi and Huawei. Redmi Note 8 Pro, Redmi 8A, and Redmi Note 9 are included in the top 10.
Which brands were Samsung’s main rivals in the market?
Soumen Mandal, who is a research associate stated that currently, the smartphone market is changing dynamically. The major factor for this during 2020 is COVID-19 and some political decisions. Xiaomi has started opening retails stores and consequently, they’ll further increase their market share. The flagship models from Samsung and Apple are also getting attention in Russia. Credit and trade-in programs are making flagship models more affordable for the people. However, the Chinese brands are also strengthening their position in the lower and middle price segments.
Due to quarantine and lockdown, people could not travel anywhere. They ended up saving a lot of money. As a result, they went on to invest in an upgraded smartphone. This also increased online purchasing more than the store sales. Huawei had to face a lot of shortages in the Russian market due to a halt in the production and logistics activities around the globe.
How did Samsung manage to outshine every other brand?
Apple iPhone 11 and Samsung Galaxy A31 were at the top in sales. Samsung went on to outshine every other brand and this is not something new. They have been leading every other country in producing new smart and trendy phones with great updates and better features. Earlier this year, Russian President Vladimir Putin passed a law where the phones had to include pre-installed Russian applications in it. Apple was against it as they did not want to include any application that could cause any damage to their privacy or security in any way.
Russian hackers are known for getting the data and selling it to others that can lead to political disorientation. They have even penetrated into the security system of The White House to take out sensitive information. Samsung was the online organization that backed up Putin’s request. As a result, the citizens of Russia also favored Samsung due to their statement. The prices of these phones have also been seen dropping significantly. This has allowed many to buy them at an affordable price.
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