Amazon has been well healed and was booming after the lockdown was announced. People used the digital platform to buy items. They felt safer and all the products were available, unlike the stores. Many stores were shut down due to the pandemic and it was difficult to get your hands on some products. The prime day sale was announced and Amazon was all geared up with a well-customized website for the sale. A wide range of products such as televisions, laptops, smartphones, fashion accessories, and many more had attractive deals and plenty of discounts.
The e-Commerce brand witnessed the highest sale ever in history. With around 4000 sellers, they registered a sale of rupees 10 lacs in a duration of just 48 hours. The sale started on 6th August at midnight and ended on 7th August. It concluded with around 91,000 small and medium businesses participating. They mentioned that 62,000 vendors were a part of the small towns and this helped them in selling the products. Amazon India released a report stating that 10 lakh Prime members had purchased products from such vendors. During the sale, the purchase increased 5 times to that of a regular day. Reports also said that 209 of them have become millionaires. Vendors received orders from 5,900 pin codes all across the country. The top executive of Amazon India said that they were overwhelmed by the response and the prime day sale 2020 has just been amazing.
This Prime Day nearly 1 Lakh SMB sellers, 70% from small towns, received orders from across 97% of pin-codes. Karigar artisans, Saheli women sellers, Launchpad entrepreneurs and Local Shops enjoyed their highest ever day of sales! Kudos to their success! https://t.co/A6iLwQ2Wox
— Amit Agarwal (@AmitAgarwal) August 10, 2020
According to the data, electronics such as computers, smartphones, kitchen appliances, clothes, home gym equipments, treadmills were among the best-selling products. Samsung Galaxy M31s, Apple iPhone 11, fire TV sticks, and Kindle were also sold on a large scale. Amazon has been doing well in the country with the products being available at all times. They are selling genuine products and have been providing good customer support. The lockdown was a difficult phase for the sellers as the people did not go out to buy the products. This digital platform has helped them in doing so.
Now, the American multi-national company Amazon is not just an e-commerce market. They have also started focusing on cloud computing, digital streaming, and artificial intelligence. Being included in the Big 4 technological companies amazon has a long way to go and a lot more to offer. Let us know what are your thoughts regarding Amazon’s sale. Until then, stay tuned for more such updates.
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