On Friday, BTS released their new single ‘Dynamite’ and it has broken records to become the most viewed video in 24 hours on YouTube. After its release, the song has gained an amazing amount of 98.3 million views breaking the record of Blackpink’s ‘How You Like That’ with 86.3 million views. The video was trending worldwide and when the song was live-streamed, it had more than 3 million viewers. BTS has an extraordinary fan base known as ARMY who are constantly streaming and working to achieve a certain goal in terms of views. This is not the first time BTS has broken a record. In 2019, their single ‘Boy With Luv’ gained 74.6 million views in a day.
BTS has been gaining popularity worldwide and is the only K-pop group to hit such a level of global dominance. It has been seven years since the group has debuted and ‘Dynamite’ is their first song entirely in English. Their previous works were a mix of Korean and English. Although the group did not plan this, after creating the song they decided to release the song in English as a gift to the international fans. The song gives out a retro-vibe with peppy tunes. Even the music videos include candy colors and ice-cream as designed props to make the song more cheerful and fun.
Jimin, a team member, mentioned that Kim Tae-Hyung was in charge of the visual direction of the song. They held a virtual press conference to explain the song and talk about its release. The group said that the pandemic has been hard on everyone and people are having a difficult time.
The release of this song was unplanned and was released in order to give strength and hope to the listeners and express their love for music. The pandemic has put a stop to the group activities. So, they are taking the time to explore more music and genres.
BTS is known for acknowledging the efforts their fans put in and has always thanked international fans for supporting them. They also released the song considering the convenience of international fans and according to the international music charts. Now, they have mastered the art of connecting with fans all around the world. So, they keep engaging through social media and planning events to support the fans. Bangtan Sonyeondan, popularly known as BTS was debuted in 2013.
The group consists of seven members, Jin, Suga, Rap Monster, J-Hope, Jimin, V, and Jungkook. The K-pop group is well known for expressing topics such as mental health, individualism, school growing issues, dealing with losses, and loving yourself. Their music videos are exceptional and their popularity keeps on growing with the western artists collaborating with them. Loved by many and winning awards, BTS has set a benchmark for music and the K-pop industry.